ORIGINAL RESEARCH
Market of additional education services in the business sphere
About authors
1 Federal State Budgetary Educational Institution of Higher Education (FSBEI HE) Ryazan State University named after S.A. Yesenin
2 Federal State Autonomous Educational Institution of Higher Education Russian National Research Medical University named after N. I. Pirogov of the Ministry of Health of Russia
Correspondence should be addressed: Karvitskaya G.V
ur.ude.usr.563@ayakstivrak.g
Received: 2020-09-02
Accepted: 2020-09-14
Published online: 2020-09-30
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The purpose of this article is to consider the main features of the market for additional education in the field of business, as well as to identify the key factors for ensuring the competitiveness of an educational organization. Business education is shown from the point of view of the interaction of demand and supply of educational services, identifies the main circumstances that predetermine the structure of demand for these services, as well as the key market requirements for subjects of service supply. The article reveals the main lines of competitive rivalry between participants in the educational process in the field of business, this type of business is analyzed from the standpoint of the need to take into account the features of educational services.
Keywords: business education, competitiveness, market, marketing research, educational service, demand, supply